29 Aug 2022

$3 MILLION TO DRIVE REGIONAL ECONOMY

Fresh marketing campaigns to encourage visitors from the city to the country will be brought to life through the NSW Government’s Feel New Co-operative Marketing Program.

The NSW Government will assist 26 program partners across 28 local government areas and four border regions with bespoke marketing support aligned to its Feel New brand.

Minister for Tourism Ben Franklin said the funding would deliver campaigns aimed at enhancing awareness and driving bookings to the State’s incredible attractions and visitor experiences in the regions.

“Regional NSW is home to some of the most remarkable destinations in the world and this funding will promote these locations through striking new marketing campaigns which will showcase these communities to a wide audience,” Mr Franklin said.

“Some of the key destinations to be supported by the campaign include the Murray, Sapphire Coast, the Tweed and Broken Hill which will benefit from the marketing activity under the Feel New brand.

“Promoting destinations, products and experiences through our Feel New brand is instrumental in driving long-term social and economic benefits for the people of NSW and achieving the NSW Government’s vision of making NSW the premier visitor economy of the Asia Pacific.”

The Feel New Co-op Marketing Program includes two key streams of funding:

$1,050,000 in total for marketing support for The Murray, Sapphire Coast, the Tweed and Broken Hill.

Local government area marketing (26 recipients) – $2 million for high impact campaigns to drive last-minute bookings, encourage visitor spend and increase length of stay.

All advertising will be delivered using the Feel New brand with Visitnsw.com or Sydney.com as the call to action. In addition to matching the partners’ financial contributions for paid media, the NSW Government will fund media fees and campaign development costs.

For more information on the NSW Government’s Feel New campaign visit: https://www.destinationnsw.com.au/tourism/marketing-opportunities/feel-new-visitor-brand

MEDIA: Ben Ingram | 0409 565 629

Partners in the Feel New Co-operative Marketing Program include:

• Albury City Council
• Ballina Shire Council
• Bathurst Regional Council
• Bega Valley Shire Council
• Blue Mountains Tourism
• Broken Hill City Council
• Destination Southern on behalf of Yass Valley Council
• Edward River Council
• Eurobodalla Shire Council
• Federation Council
• Goulburn Mulwaree Council
• Hunter Valley Wine and Tourism Association
• Kempsey Shire Council
• Kiama Municipal Council
• Lake Macquarie Council
• Lithgow City Council
• MidCoast Council
• Orange360
• Penrith City Council
• Shellharbour City Council
• Shoalhaven City Council
• Snowy Valleys Council
• Tweed Tourism Company
• Wingecarribee Shire Council
• Wollondilly Shire
• Wollongong City Council

Border Recovery Marketing Program partners:

• Broken Hill City Council
• Sapphire Coast Destination Marketing
• Murray Regional Tourism 
• The Tweed Tourism Company