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Destination NSW turbocharges 23 visitor economy business

9 Jun 2022

Destination NSW turbocharges 23 visitor economy business

Twenty-three NSW businesses have fast-tracked their relationships with key domestic and international travel buyers this week at a Destination NSW networking event.  

Held at the Sofitel Sydney Darling Harbour on 8 June 2022, the New Product Workshop  provided a platform for NSW visitor economy businesses to meet with buyers including inbound tour operators, domestic wholesalers and online travel agents.  

The workshop is part of the NSW First Program, a capability-building program delivered by the NSW Government to help businesses in the visitor economy develop, promote and sell their products.  

Minister for Tourism Stuart Ayres said the New Product Workshop played a key role in the NSW Government’s Visitor Economy Strategy 2030, which seeks to make NSW the premier visitor economy in the Asia Pacific.   

“Developing and delivering a program of business support and industry development is vital to assist businesses to recover and be resilient and sustainable,” Mr Ayres said.   

“The Destination NSW New Product Workshop has reinforced that NSW is well and truly open for business and offers an unrivalled mix of diverse and compelling destinations and experiences to make visitors feel new again.”   

Products featured at the event included four Sydney tours that explore the city from new perspectives, four operators from Orange, four winery experiences and six regional NSW accommodation options. The visitor economy businesses spanned accommodation, tour and visitor attraction providers operating in Jervis Bay, the Blue Mountains, Hawkesbury, Hunter Valley, Orange, Port Stephens, Central Coast, Southern Highlands, Wollongong, Snowy Mountains, the Eurobodalla and Sydney.  

More than 400 buyer appointments were secured for visitor economy businesses taking part in the New Product Workshop, in addition to informal networking opportunities.  

All businesses featured at the event had previously attended NSW First Inbound Strategy and Seller Training workshops and received assistance from Destination NSW to prepare them to distribute tourism products through online and international travel distribution networks.  

The appointment-based workshop provided a platform for the businesses to meet and network with buyers, including inbound tour operators, domestic wholesalers and online travel agents. It increased buyer awareness of NSW destinations and new distribution-ready NSW tourism products, while also providing an opportunity for sellers to seek feedback and generate additional bookings for NSW visitor economy businesses.   

Printhie Wines Marketing Manager Emily Swift said the New Product Workshop was an exciting opportunity for businesses to improve skills at presenting and promoting their products to the international marketplace.   

“As a regional business, it’s amazing to be able to access buyers from around the world and put Orange into international itineraries for the first time,” Ms Swift said.  

More than 400 buyer appointments were secured for visitor economy businesses taking part in the New Product Workshop, in addition to informal networking opportunities.  

“The New Product Workshop has been a valuable opportunity to shine a light on the innovative businesses inviting visitors to get out and appreciate the beauty and wonder of NSW,” Mr Ayres said.  

“NSW offers diverse and compelling destinations and experiences. From the vibrant 24-hour culture of Sydney, Australia’s truly only global city, to immersive local food and drink experiences to the incredible natural beauty of our regions, the NSW offering is unmatched.”  

View the NSW Product Fact Sheets to find more commissionable tourism products here.  

Learn more about the NSW First Program here.  

The NSW visitor economy businesses that attended the New Product Workshop were: 

SYDNEY AND SURROUNDS  

Fit City Tours  
fitcitytours.com.au 

Sydney Harbour Bike Tours 
sydneyharbourbiketours.com.au 

Local Travel Planner Pty Ltd 
localtravelplanner.com  

Urban Walks Across Sydney  
urbanwalks.com.au 

CENTRAL COAST 

Firescreek Botanical Winery 
firescreek.com.au 

HUNTER VALLEY 

Tulloch Wines 
tullochwines.com 

Port Stephens

Koala Sanctuary 
portstephenskoalasanctuary.com.au 

BLUE MOUNTAINS 
 
Blue Mountains Biking Adventures  
bluemountainbikes.com.au 

Blue Mountains Stargazing 
bluemountainsstargazing.com.au 

CENTRAL NSW  

Printhie Wines 
Printhie.com.au  

Country Foods Trails 
countryfoodtrails.com.au 

NORTH COAST  

Vision Walks-Eco Tours 
visionwalks.com.au 

Kiff & Culture 
kiffandculture.com.au

SOUTH COAST  

Italian Cooking Experience with Stefano Marvello 
stefanomarvello.com 

Touchdown Helicopters 
touchdownhelicopters.com.au 

PepperGreen Estate 
peppergreenestate.com.au 

Wine Knot Tours 
wineknottours.com.au 

Southbound Escapes 
southboundescapes.com 

ACCOMMODATION

Bay and Bush Cottages  
bayandbush.com.au 

Blueberry Hills on Comleroy  
blueberryhillsoncomleroy.com.au 

The Oriana 
orianaorange.com 

The Remington  
orange.theremington.com.au 

Ski Rider Hotel & Deanes Coaches 
skirider.com.au 

MEDIA CONTACT:  Alana House | 0412 894 333 | alana.house@dnsw.com.au 

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