Loading

Shine a light on your business during Vivid Sydney 2024

5 Mar 2024

Shine a light on your business during Vivid Sydney 2024

Vivid Sydney will draw millions of people to Sydney from 24 May to 15 June 2024 and local businesses have been invited to join the celebration.  

The NSW Government’s Vivid Sydney Local Business Program provides an opportunity to join the festival’s vibrant community. Participating businesses can create a distinctive offer or a memorable experience, light-up building facades or harbour vessels or enhance their storefronts with Vivid Sydney assets.  

Vivid Sydney 2023 welcomed a record-breaking 3.48 million attendees and generated $206.1 million in visitor expenditure, the largest in its history.    

In 2024, the multi-artform festival will once again transform the city into an illuminating kaleidoscope of colour. Its program will include a mesmerising free public exhibition of outdoor lighting sculptures and 3D projections, cutting-edge contemporary music events, new forms of creative exchange and interactive engagement via Vivid Ideas, as well as a dedicated Vivid Food program that will be a feast for the senses.  

Expressions of interest to join the Vivid Sydney Local Business Program can be made here and close on 22 March 2024.  

Minister for Tourism John Graham said: 

“Vivid Sydney brings hundreds of thousands of visitors to the city from across Australia and around the world to experience the Southern Hemisphere’s largest festival of light, music, ideas and food.  

“Becoming part of Vivid Sydney’s Local Business Program is an opportunity to work with the NSW Government to create unique visitor experiences that engage, inspire and delight.  

“Businesses report significant increases to trading revenue during Vivid Sydney and we want to take those economic benefits to the next level this year. Let’s make Vivid Sydney 2024 even bigger than the 2023 record-breaking festival.”  

Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government's tourism and major events agency.   

ABOUT VIVID SYDNEY  

Vivid Sydney, the Southern Hemisphere’s leading multi-artform festival, transforms Sydney into a vibrant hub of creativity, innovation and community connection. Over 23 nights, light installations, music, ideas and food inspire global audiences and drive cultural exchange. The 2024 theme, ‘Humanity,’ sparks reflection and engagement, attracting visitors and fuelling economic growth. Proudly owned by Destination NSW, Vivid Sydney showcases NSW's cultural vibrancy and positions it as a global leader in artistic innovation.

ABOUT DESTINATION NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.  

ALL ASSETS FROM THE DESTINATION NSW MEDIA CENTRE ARE FOR EDITORIAL USAGE ONLY AND MUST BE USED IN ACCORDANCE WITH OUR TERMS AND CONDITIONS.


For all non-editorial usage, please
visit the Destination NSW Content Library.

REGISTER
NOW

Access assets curated for media and content creators.

For all non-editorial usage, please
visit the Destination NSW Content Library.

Already have an account?

Permission Request


Destination NSW wants to access your Destination NSW Media Centre account.


This application will:

  • View your basic account information
  • View your email address
  • View your phone number, if provided
  • View your street address, if provided
  • View basic information about your organization, if provided
  • View your site usage
  • View your asset download activity

This access will help Destination NSW manage copyright owner rights, provide you with digital assets, keep you updated with new information and improve your user experience.


Do you agree to allow this access? If yes, click the REGISTER button.


You can unsubscribe at any time.

5 + 7 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Permission Request

Destination NSW wants to review your registration for your Destination NSW Media Centre account.

This review will:

  • View your basic account information
  • View your email address
  • View your basic information about your organisation, if provided
  • View your site usage
  • View your asset download activity

This will assist Destination NSW manage copyright owner rights, provide you with digital assets, keep you updated with new information and improve your user experience.


By clicking REGISTER, you agree that you have read and agree to the TERMS & CONDITIONS and Destination NSW's PRIVACY POLICY


You can unsubscribe at any time.