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Shine a light on your business during Vivid Sydney 2024

5 Mar 2024

Shine a light on your business during Vivid Sydney 2024

Vivid Sydney will draw millions of people to Sydney from 24 May to 15 June 2024 and local businesses have been invited to join the celebration.  

The NSW Government’s Vivid Sydney Local Business Program provides an opportunity to join the festival’s vibrant community. Participating businesses can create a distinctive offer or a memorable experience, light-up building facades or harbour vessels or enhance their storefronts with Vivid Sydney assets.  

Vivid Sydney 2023 welcomed a record-breaking 3.48 million attendees and generated $206.1 million in visitor expenditure, the largest in its history.    

In 2024, the multi-artform festival will once again transform the city into an illuminating kaleidoscope of colour. Its program will include a mesmerising free public exhibition of outdoor lighting sculptures and 3D projections, cutting-edge contemporary music events, new forms of creative exchange and interactive engagement via Vivid Ideas, as well as a dedicated Vivid Food program that will be a feast for the senses.  

Expressions of interest to join the Vivid Sydney Local Business Program can be made here and close on 22 March 2024.  

Minister for Tourism John Graham said: 

“Vivid Sydney brings hundreds of thousands of visitors to the city from across Australia and around the world to experience the Southern Hemisphere’s largest festival of light, music, ideas and food.  

“Becoming part of Vivid Sydney’s Local Business Program is an opportunity to work with the NSW Government to create unique visitor experiences that engage, inspire and delight.  

“Businesses report significant increases to trading revenue during Vivid Sydney and we want to take those economic benefits to the next level this year. Let’s make Vivid Sydney 2024 even bigger than the 2023 record-breaking festival.”  

Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government's tourism and major events agency.   

ABOUT VIVID SYDNEY  

Vivid Sydney, the Southern Hemisphere’s leading multi-artform festival, transforms Sydney into a vibrant hub of creativity, innovation and community connection. Over 23 nights, light installations, music, ideas and food inspire global audiences and drive cultural exchange. The 2024 theme, ‘Humanity,’ sparks reflection and engagement, attracting visitors and fuelling economic growth. Proudly owned by Destination NSW, Vivid Sydney showcases NSW's cultural vibrancy and positions it as a global leader in artistic innovation.

ABOUT DESTINATION NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.  

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