26 Aug 2025

SXSW SYDNEY® ADDS MORE ARTISTS INCLUDING NINAJIRACHI, WHITNEY (US), LEX AMOR (UK), 2CHARM, LE BOOM (IRELAND), DRIFTING CLOUDS & SONIC REDUCER

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26 Aug 2025 SXSW SYDNEY® ADDS MORE ARTISTS INCLUDING NINAJIRACHI, WHITNEY (US), LEX AMOR (UK), 2CHARM, LE BOOM (IRELAND), DRIFTING CLOUDS & SONIC REDUCER SXSW SYDNEY® ADDS MORE ARTISTS INCLUDING NINAJIRACHI, WHITNEY (US), LEX AMOR (UK), 2CHARM, LE BOOM (IRELAND), DRIFTING CLOUDS & SONIC REDUCER South by Southwest Sydney® (SXSW Sydney) today unveils over 50 exciting new performers, adding even more to the 2025 festival’s genre-spanning music program and bringing the best sounds from home and around the globe. In addition to the performer lineup, there are also fresh conference sessions, parties, showcases and a new partnership with Johnnie Walker Black Ruby which looks to champion emerging talent. Together, these bring more industry insight and celebration to the week-long festival.Leading the homegrown highlights are electronic artist Ninajirachi, whose debut album has gained five stars across the board, the mysterious and iconic 2charm, and Drifting Clouds, formed in the heart of Bunhungura/Gapuwiyak, NT who bring a unique fusion of synth-pop, 80s, rock and country to the stage. Canberra’s Sonic Reducer will bring the intensity with a gritty mix of punk, rock and garage that’ll have you hooked from the first riff, and from Sydney’s underground comes experimental four-piece  xiao xiao who blend dream pop and hip hop into their unique punk sound.Another 20 international artists also join the line-up including beloved American indie rock band Whitney; Irish arena act Picture This, set to make their Australian debut and compatriots Le Boom, whose frenetic live sets have attracted 4,000+ fans at their infamous secret raves. Breakout singer-songwriter Angela Ken and Maki have each amassed billions of streams in their native Philippines, while Taiwan’s Modern Cinema Master brings post-punk grit and lo-fi textures. From the UK, genius rapper-producer Lex Amor joins Jazz re:freshed signee Amy Gadiaga to bolster a truly exciting global line-up. See full list of newly announced artists below.The music precinct in Chippendale will come alive with parties, showcases and events from American Apparel, APRA AMCOS, Awesome Black, British Music Embassy, Good Manners, Heaps Normal, Impressed Recordings, Ivy Music Group, Laneway Festival x Outside Lands, Meta, NATSIMO, NPCC Presents Taiwan Now, RAC Arena’s legendary Agents vs Promoters mixer, Rolling Stone, The Orchard, triple j presents PRISM and so many others. New venues for 2025 include The Eveleigh Hotel, Embassy Conference Centre, outdoor stages at the Seymour Centre and Kensington St, and a number of other pop-up stages set to surprise and delight.SXSW Sydney Pro Pass holders can bolster their industry knowledge by accessing an array of future-facing industry talks, events and conference sessions. Hook up with a mentor in one-on-one sessions and set up your career for success with AI workshops and marketing masterclasses and bolster your global industry connections with some of the world’s leading decision-makers, talent buyers and influencers. These include Anmol Kukreja (Founder, Skillbox India), Alison Bremer (Marketing Director, Groupspeed), Alisa Preisler (Agent, Ground Control), Bryan Duquette (Founder, Another Planet Entertainment/Outside Lands), Danny Rogers (Founder, Laneway Festival),  Akhila Shankar (Head of Tunecore, South Asia) and Jaddan Comerford (Founder, UNIFIED), while Flagrant Artist Management and their flagship client Ruel will be sharing trade secrets on how to break it in Southeast Asia. SXSW Sydney is proud to partner with Johnnie Walker Black Ruby in 2025 to hero and support the next wave of music talent. As part of this collaboration, the Johnnie Walker Black Ruby House will take over UTS Underground from 14-18 October. Following days of iconic live music, Johnnie Walker Black Ruby will present the Walk to Austin Award, celebrating outstanding emerging talent performing at SXSW Sydney’s Music Festival. A standout act from the Johnnie Walker Black Ruby House stage will be selected by a panel of industry judges to receive the Walk to Austin Award - recognising their creativity, originality, and potential to connect with a global audience. As part of the recognition, the selected artist will perform at SXSW® 2026 in Austin, Texas. The initiative underscores Johnnie Walker’s commitment to championing the next generation of music talent, helping them progress and take bold steps forward on their creative journey - from Sydney to the world stage.These new additions join an already expansive lineup of global and local artists previously announced, building momentum towards SXSW Sydney 2025 as it continues to redefine the region’s place in global music culture. Explore the full list of artists, speakers and sessions confirmed for the Music Festival and Conference at  <a href="https://www.sxswsydney.com/music-showcase">sxswsydney.com/music-showcase</a>.SXSW SYDNEY 2025: 13 – 19 OCTOBER  SXSW SYDNEY<a href="http://www.sxswsydney.com/"> WEBSITE</a> |<a href="https://www.linkedin.com/company/sxswsydney/"> LINKEDIN</a> |<a href="https://www.facebook.com/sxsw.sydney.9"> FACEBOOK</a> |<a href="https://www.instagram.com/sxswsydney/"> INSTAGRAM</a>  DESTINATION NSW<a href="https://www.sydney.com/"> WEBSITE</a> |<a href="https://www.facebook.com/sydney"> FACEBOOK</a> |<a href="https://www.instagram.com/sydney/"> INSTAGRAM</a> |<a href="https://www.tiktok.com/@sydney"> TIKTOK</a>  TEG<a href="https://www.teg.com.au/"> WEBSITE</a> |<a href="https://www.linkedin.com/company/teg-pty-ltd/"> LINKEDIN</a> |<a href="https://www.facebook.com/TEGlive/"> FACEBOOK</a> |<a href="https://www.instagram.com/teg_live/?hl=en"> INSTAGRAM</a>2025 TALENT PHOTOS <a href="https://www.dropbox.com/scl/fo/y9xqg78t3hhgxov5n3fpd/APUC6bouttrJvuNcv9HHKPA?rlkey=w9mekkx338c6t4hjhjkw7hsp0&st=yrn92hxx&dl=0">HERE</a>  | 2024 EVENT PHOTOS<a href="https://brandfolder.com/s/nk5kkxjf8z3wmr58ns76t56g">  HER</a>E For SXSW Sydney Music Conference & Festival media inquiries please contact:Bianca Blancato, PR Director - Thinking LoudE: <a href="mailto:bianca@thinkingloud.com.au">bianca@thinkingloud.com.au</a> | M: +61 402 254 172

South by Southwest Sydney® (SXSW Sydney) today unveils over 50 exciting new performers, adding even more to the 2025 festival’s genre-spanning music program and bringing the best sounds from home and around the globe. In addition to the performer lineup, there are also fresh conference sessions, parties, showcases and a new partnership with Johnnie Walker Black Ruby which looks to champion emerging talent. Together, these bring more industry insight and celebration to the week-long festival.

Leading the homegrown highlights are electronic artist Ninajirachi, whose debut album has gained five stars across the board, the mysterious and iconic 2charm, and Drifting Clouds, formed in the heart of Bunhungura/Gapuwiyak, NT who bring a unique fusion of synth-pop, 80s, rock and country to the stage. Canberra’s Sonic Reducer will bring the intensity with a gritty mix of punk, rock and garage that’ll have you hooked from the first riff, and from Sydney’s underground comes experimental four-piece xiao xiao who blend dream pop and hip hop into their unique punk sound.

Another 20 international artists also join the line-up including beloved American indie rock band Whitney; Irish arena act Picture This, set to make their Australian debut and compatriots Le Boom, whose frenetic live sets have attracted 4,000+ fans at their infamous secret raves. Breakout singer-songwriter Angela Ken and Maki have each amassed billions of streams in their native Philippines, while Taiwan’s Modern Cinema Master brings post-punk grit and lo-fi textures. From the UK, genius rapper-producer Lex Amor joins Jazz re:freshed signee Amy Gadiaga to bolster a truly exciting global line-up. See full list of newly announced artists below.

The music precinct in Chippendale will come alive with parties, showcases and events from American Apparel, APRA AMCOS, Awesome Black, British Music Embassy, Good Manners, Heaps Normal, Impressed Recordings, Ivy Music Group, Laneway Festival x Outside Lands, Meta, NATSIMO, NPCC Presents Taiwan Now, RAC Arena’s legendary Agents vs Promoters mixer, Rolling Stone, The Orchard, triple j presents PRISM and so many others. New venues for 2025 include The Eveleigh Hotel, Embassy Conference Centre, outdoor stages at the Seymour Centre and Kensington St, and a number of other pop-up stages set to surprise and delight.

SXSW Sydney Pro Pass holders can bolster their industry knowledge by accessing an array of future-facing industry talks, events and conference sessions. Hook up with a mentor in one-on-one sessions and set up your career for success with AI workshops and marketing masterclasses and bolster your global industry connections with some of the world’s leading decision-makers, talent buyers and influencers. These include Anmol Kukreja (Founder, Skillbox India), Alison Bremer (Marketing Director, Groupspeed), Alisa Preisler (Agent, Ground Control), Bryan Duquette (Founder, Another Planet Entertainment/Outside Lands), Danny Rogers (Founder, Laneway Festival), Akhila Shankar (Head of Tunecore, South Asia) and Jaddan Comerford (Founder, UNIFIED), while Flagrant Artist Management and their flagship client Ruel will be sharing trade secrets on how to break it in Southeast Asia.

SXSW Sydney is proud to partner with Johnnie Walker Black Ruby in 2025 to hero and support the next wave of music talent. As part of this collaboration, the Johnnie Walker Black Ruby House will take over UTS Underground from 14-18 October. Following days of iconic live music, Johnnie Walker Black Ruby will present the Walk to Austin Award, celebrating outstanding emerging talent performing at SXSW Sydney’s Music Festival. A standout act from the Johnnie Walker Black Ruby House stage will be selected by a panel of industry judges to receive the Walk to Austin Award - recognising their creativity, originality, and potential to connect with a global audience. As part of the recognition, the selected artist will perform at SXSW® 2026 in Austin, Texas. The initiative underscores Johnnie Walker’s commitment to championing the next generation of music talent, helping them progress and take bold steps forward on their creative journey - from Sydney to the world stage.

These new additions join an already expansive lineup of global and local artists previously announced, building momentum towards SXSW Sydney 2025 as it continues to redefine the region’s place in global music culture. Explore the full list of artists, speakers and sessions confirmed for the Music Festival and Conference at sxswsydney.com/music-showcase.

2025 TALENT PHOTOS HERE | 2024 EVENT PHOTOS HERE

For SXSW Sydney Music Conference & Festival media inquiries please contact:

Bianca Blancato, PR Director - Thinking Loud

E: bianca@thinkingloud.com.au | M: +61 402 254 172

SXSW SYDNEY® ADDS MORE ARTISTS INCLUDING NINAJIRACHI, WHITNEY (US), LEX AMOR (UK), 2CHARM, LE BOOM (IRELAND), DRIFTING CLOUDS & SONIC REDUCER

26 Aug 2025

SXSW SYDNEY® ADDS MORE ARTISTS INCLUDING NINAJIRACHI, WHITNEY (US), LEX AMOR (UK), 2CHARM, LE BOOM (IRELAND), DRIFTING CLOUDS & SONIC REDUCER

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