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Top Brands Invited To Shape Vivid Sydney 2024

5 Mar 2024

Top Brands Invited To Shape Vivid Sydney 2024

Destination NSW is inviting leading brands to help shape Vivid Sydney 2024 as a commercial partner in the world-renowned annual festival of Light, Music, Ideas and Food.   

Vivid Sydney is the Southern Hemisphere’s biggest and most innovative festival of art, culture and creative industries. The theme for this year’s celebration of creativity, community, innovation, and technology is "Vivid Sydney, Humanity”. 

As the owner, manager and producer of Vivid Sydney, Destination NSW is collaborating with global sports, events and representation company, IMG, to identify and secure relevant brand partners who will leverage Vivid Sydney’s international exposure and world-class programming.  

Destination NSW CEO Steve Cox said: “Vivid Sydney is Australia’s largest event, attended by millions of people each year from across Australia and the world and features boundary-pushing artists, thinkers, musicians, and culinary experts.   

“Vivid Sydney is at the forefront of major international events by continually presenting a unique, diverse, and evolving range of experiences. The fresh ideas, perspectives, and creative opportunities our commercial partners bring to Vivid Sydney play a critical role in its continual evolution.”   

IMG SVP, Asia Pacific and Managing Director, Australia and New Zealand Chris Gilbert said: “Vivid Sydney offers companies and brands an incredibly compelling promotional and engagement platform from which to promote their brands at scale, while leveraging the festival’s unique DNA celebrating the best of human expression.  

“We are excited to work with Destination NSW to further unlock the intrinsic partnership value that accompanies such a special community event.”   

Destination NSW partnered with IMG to launch partnered with IMG to launch elements of the newest event pillar Vivid Food, at Vivid Sydney 2023, producing three incredibly successful events celebrating Sydney’s world-class food, top chefs and extraordinary culinary experiences: Vivid Residence headlined by Daniel Humm, Vivid Chef Series and Vivid Fire Kitchen. 

Vivid Sydney 2024 will transform the city for 23 nights from 24 May – 15 June. For more information visit www.vividsydney.com   

Partners interested in working with Destination NSW should reach out to IMG Partnerships team directly via phone on (02) 9285 8000 or email partnerships@img.com   

For more information and to keep updated about the program, go to vividsydney.com  

ABOUT VIVID SYDNEY  

Vivid Sydney, the Asia-Pacific's leading multi-artform festival, transforms Sydney into a vibrant hub of creativity, innovation and community connection. Over 23 nights, light installations, music, ideas and food inspire global audiences and drive cultural exchange. The 2024 theme, ‘Humanity,’ sparks reflection and engagement, attracting visitors and fuelling economic growth. Proudly owned by Destination NSW, Vivid Sydney showcases NSW's cultural vibrancy and positions it as a global leader in artistic innovation. 

ABOUT IMG  

IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.  

ABOUT DESTINATION NSW 

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.  

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