Yarrangobilly River Walk, Kosciuszko National ParkCredit: Destination NSW
Couple enjoying a walk by natural thermal springs in the Yarrongobilly area, Kosciuszko National Park.
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The first ever joint National Parks and Wildlife Service (NPWS) and Destination NSW tourism campaign has been launched, encouraging Australians to ‘find your path’ in the State’s magnificent natural landscapes.
National Parks and Wildlife Service (NPWS) and Destination NSW Credit: National Parks and Wildlife Service (NPWS) and DNSW
National Parks and Wildlife Service (NPWS) and Destination NSW TVC 15s
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National Parks and Wildlife Service (NPWS) and Destination NSW Credit: National Parks and Wildlife Service (NPWS) and DNSW
National Parks and Wildlife Service (NPWS) and Destination NSW TVC 15s
Tomaree Head Summit Walk, Port Stephens Credit: Destination NSW
Couple enjoying the coastal views along Tomaree Head Summit Walk, Port Stephens.
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Tomaree Head Summit Walk, Port Stephens Credit: Destination NSW
Couple enjoying the coastal views along Tomaree Head Summit Walk, Port Stephens.
Minister for Environment James Griffin said the advertising campaign showcases some of the most diverse national parks on the planet.
“From the crystal clear waters of Tomaree National Park, to other-worldly rock formations in the Warrumbungles, Australia’s best snow at Kosciuszko, and ancient cultural landscapes of Mungo and Mutawintji, we are so lucky to have an incredibly diverse range of landscapes right here in our backyard,” Mr Griffin said.
“With more than 890 diverse national parks are reserves, we know that NSW is the national parks capital of Australia, but research suggests that our national parks aren’t quite as well known as parks in other states.
“If you don’t know, you won’t go, so in collaboration with Destination NSW, NPWS has created a campaign to showcase our magnificent national parks to Australia and the world – from our icons to our hidden treasures.
“Our aim is for visitors to fall in love with our spectacular regions, arriving at our national parks as tourists and leaving as conservationists.
“Our national parks aren’t just brimming with natural wonders, they also support 74,000 jobs and contribute $18 billion in visitor expenditure to our economy annually, with 75 per cent of the economic benefits delivered in rural and regional NSW.”
North Durras, Murramarang National Park Credit: Josh Burkinshaw
Woman swimming in the water at North Durras, Murramarang National Park
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North Durras, Murramarang National Park Credit: Josh Burkinshaw
Woman swimming in the water at North Durras, Murramarang National Park
Walls of China, Mungo NP Credit: Destination NSW
Moon lit sky, Walls of China, Mungo National Park, Outback NSW
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Walls of China, Mungo NP Credit: Destination NSW
Moon lit sky, Walls of China, Mungo National Park, Outback NSW
The campaign will reach millions of people as it rolls out across television, digital media, billboards and outdoor media in Victoria, Queensland, the ACT, Sydney and regional NSW from 4 November.
Minister for Tourism Ben Franklin said the first major National Parks and Wildlife Service and Destination NSW campaign aligns with the NSW Government’s ‘Feel New’ brand.
“Our ‘Feel New’ material creates an emotional connection to our State unlike any previous campaign,” Mr Franklin said.
“Visitors to our national parks can bask on sunlit coastlines, walk among World Heritage-listed rainforests, make snow angels atop Australia’s highest mountain, and connect with Country on stunning desert landscapes.
“Tourism is the lifeblood of many regional and rural communities, and our national parks are perfectly positioned to support regional economic recovery and assist communities that have endured drought, bushfires, flooding and a pandemic.”
Mutawintji National Park, Mutawintji Credit: Destination NSW
Couple enjoying a visit to Mutawintji National Park, Mutawintji.
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Mutawintji National Park, Mutawintji Credit: Destination NSW
Couple enjoying a visit to Mutawintji National Park, Mutawintji.
NSW is the ‘National Park State’ of Australia, with 890 spectacular parks and reserves, including the second oldest national park in the world Royal National Park, in Sydney.
Earlier this year, Lonely Planet reported that one of the prevailing trends in travel is the continued surge of interest in hiking.
NSW is one of the best places in the world to hike, and the NSW Government is determined to make it even better, with 755 kilometres of new and upgraded walking and mountain-biking tracks, 61 new or improved picnic and visitor areas, and 36 campground upgrades.
To make sure the experience in NSW national parks is as spectacular as the parks themselves, the NSW Government is delivering the largest investment in national parks history, with $450 million dollars for more than 200 visitor infrastructure projects across the State by 2024.
More News
Vivid Sydney 2024Credit: Destination NSW
The 'Nest' installation at the Stargazer Lawn, Barangaroo during Vivid 2024. Artist: Leila Jeffreys & Melvin J. Montalban. An expansive circular structure welcomes you to bear witness to the ritualistic mating dance of the Brolga, one of only two species of crane native to Australia. Projected onto a transparent surface, the huge bird apparitions appear to float in the air and are visible from both out and inside the Nest.
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Calling All Dreamers: Vivid Sydney Wants You
Vivid Sydney 2024 Credit: Destination NSW
#feelnewsydney #vividsydney
Vivid Sydney, the Southern Hemisphere’s largest multi-artform festival, is calling on the best creative minds to submit ideas for next year’s event.
Vivid Sydney 2025 will take place from Friday 23 May to Saturday 14 June 2025, with a program centred around the theme of Vivid Sydney, Dream.
Artists, musicians, thought leaders and food creatives are encouraged to submit Expressions of Interest (EOI) for the opportunity to be part of Australia’s largest event and showcase their work to a mass audience across the festival pillars of Light, Music, Ideas and Food.
Destination NSW CEO Steve Cox said: “Since 2009, Vivid Sydney has grown to become Sydney’s vibrant cultural showpiece, driving significant visitation to Sydney and regional NSW and positioning our state as the arts and creative industries capital of the Asia Pacific.
“Vivid Sydney is more than a light show, it is Sydney’s living legacy that captures imaginations and shares with visitors and locals alike the very best talent from our creative, entertainment and hospitality industries.
“I encourage the brightest talents to join Destination NSW in creating an event that elevates the Harbour City as the Asia Pacific’s leader in world-class cultural experiences.”
Vivid Sydney 2024 Credit: Destination NSW
Patrons enjoying a night out at Machine Hall during Vivid 2024
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Vivid Sydney 2024 Credit: Destination NSW
Patrons enjoying a night out at Machine Hall during Vivid 2024
Vivid Sydney Festival Director Gill Minervini said: “Vivid Sydney 2025 is pushing the creative boundaries across our theme of “Dream” to deliver another unforgettable global celebration.
“Dreaming is something we all do. It’s as old as time and as universal as life itself. Dreams don’t discriminate – they are borderless, ageless and endless. They can be personal or public. When shared, our dreams can become a movement. They can inspire, motivate, spark excitement and connection.
“The whole world dreams, it is something we have in common, something that unites us. Our human story is embedded in dreams, they help explain our existence and our past.
“We want the very best in homegrown talent to be part of our vibrant Vivid Sydney event program, with a unique opportunity to foster community connection, spark imagination and showcase the multitude of ways creativity can enrich our lives.
“Each year Vivid Sydney aims to deliver unparalleled artistic brilliance and we look forward to welcoming the inspirations within our community that will help shape Vivid Sydney 2025 into a show-stopping cultural phenomenon.”
The Vivid Sydney EOI outlines opportunities for artists, designers, creative industry professionals, equipment suppliers, architects, engineers, promoters, restaurants, event companies, chefs, producers and educational institutions to present their ideas, designs, concepts and interest for inclusion in the annual event.
Light and Cross Art Form EOIs will close on Monday 2 September 2024 with Ideas, Music and Food closing on Friday 27 September 2024.
This year’s Vivid Sydney attracted 2.42 million attendees, making it the third largest on record. Highlights included a record-breaking opening night and the busiest single night in the festival’s history on Sunday 9 June.
While Vivid Sydney 2024 attracted millions of people from across Australia and the globe, it also had a profound impact on the creative minds who helped bring the event to life, including Sydney’s retail, hospitality and accommodation sectors.
Vivid Sydney 2024 Credit: Destination NSW
Shifting Perspectives at Walsh Bay Arts Precinct for Vivid Ideas during Vivid Sydney 2024
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Vivid Sydney 2024 Credit: Destination NSW
Shifting Perspectives at Walsh Bay Arts Precinct for Vivid Ideas during Vivid Sydney 2024
Leila Jeffreys the artist behind popular Vivid Light 2024 installation Nest said: “Thank you to Festival Director Gill Minervini and all at Vivid Sydney for giving me and my artistic collaborator Melvin J. Montalban the opportunity to create art on a scale that we could not have achieved on our own.
“I visited Nest many times throughout the festival and was always moved to see people from all walks of life and ages stand together to witness the courtship dance of the Brolga, a moment where we all felt the link between the natural world and the human journey.”
Tekno Train creator and composer Paul Mac said: “When I set out to create Tekno Train I wanted to make an experience that fused my love of techno and trains with lights and to share this joy with as many people as possible. The positive reactions I have received from people on the train, as well as the drivers, guards, and random folks on social media has absolutely blown me away.
“Vivid Sydney 2024 has been an unexpected career highlight, and I am forever grateful to everyone who helped bring this together.”
Club Broadway MC & Music Producer DJ Dan Murphy said: “Bringing our Club Broadway show to a Vivid Sydney audience has been an absolute joy. We loved making our show accessible to a whole new audience who love the world of musical theatre.
“Vivid Sydney is such an amazing and important festival for our city, and we were thrilled to be on the program. From old to young, we had them all on the dancefloor for Club Broadway at Tumbalong Park. The night was absolutely magical and a great way to celebrate our community.”
Vivid Sydney 2024 Credit: Destination NSW
Sex Work; A Social History Walking Tour at Elizabeth Bay for Vivid Ideas during Vivid Sydney 2024. This fascinating walking tour is an invitation to see the area and profession in a new light. Led by writer, performer and Kings Cross local Vashti Hughes and the Inner City Legal Centre's Managing Solicitor Katie Green, you will be immersed in the sights, history and contemporary challenges of sex work in Australia's most famous redlight district.
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Vivid Sydney 2024 Credit: Destination NSW
Sex Work; A Social History Walking Tour at Elizabeth Bay for Vivid Ideas during Vivid Sydney 2024. This fascinating walking tour is an invitation to see the area and profession in a new light. Led by writer, performer and Kings Cross local Vashti Hughes and the Inner City Legal Centre's Managing Solicitor Katie Green, you will be immersed in the sights, history and contemporary challenges of sex work in Australia's most famous redlight district.
Service and Creative Skills Australia (the Jobs and Skills Council for Arts, Personal Services, Retail, Tourism and Hospitality) CEO Natalie Turmine said: “Vivid Sydney showcases brilliantly our talented and vibrant creative arts, tourism and hospitality workforce, demonstrating the wealth of exciting career opportunities available in this sector.
“Thank you to all the creative artists, technicians, performers, hospitality staff and event organisers for delivering another successful Vivid Sydney.”
Plate it Forward CEO and restaurateur Shaun Christie-David said: “Vivid Sydney shows the diversity of Sydney, shining a positive light on our city, culture and produce. As a social enterprise hospitality group, it was a privilege to partner with Vivid Sydney to bring the 2024 festival theme humanity to life through food. Food is all about sharing, love, respect and community.
“There is so much pride, joy and power that can be found in food, it is a platform to celebrate culture, make meaningful connections and create jobs. Through working with Vivid Food and selling more than 1000 tacos, more than 1500 meals will be donated to community kitchens for people in need.”
Tourism & Transport Forum CEO Margy Osmond said: “Between the lights, the music, the ideas, the food and the incredible vibe…Vivid Sydney has once again delivered a spectacular event for visitors and locals of all ages, with the big winners being local tourism and hospitality operators.”
“The bright lights of Vivid Sydney have showcased first-class hospitality, creativity and our beloved Sydney CBD and Harbour icons to audiences across the globe, demonstrating the value and huge potential of this event and the need to continue investing in world class events.”
Vivid Sydney 2024 Credit: Destination NSW
Couple enjoying the Fire Kitchen at The Goods Line during Vivid 2024. It's back and blazing brighter than ever. Vivid Fire Kitchen returns, igniting its new home at The Goods Line with flame-seared street food from around the globe. Come and enjoy the universal language of BBQ, the best NSW produce and the diversity of Sydney's food scene as we gather round the fire once again.
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Vivid Sydney 2024 Credit: Destination NSW
Couple enjoying the Fire Kitchen at The Goods Line during Vivid 2024. It's back and blazing brighter than ever. Vivid Fire Kitchen returns, igniting its new home at The Goods Line with flame-seared street food from around the globe. Come and enjoy the universal language of BBQ, the best NSW produce and the diversity of Sydney's food scene as we gather round the fire once again.
Accommodation Australia’s Michael Johnson said: “Once again, the juggernaut that is Vivid Sydney illuminated the city, shining a light on the beauty and culture of the city.
“Over the course of the event, hotels in the CBD enjoyed 75 per cent occupancy with bookings reaching as high as 90 per cent on weekends. There is no denying major events such as Vivid Sydney, that have the capacity to draw a high level of overnight visitation in the middle of winter, create an incredible boost for the city’s visitor economy.”
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency.
For more information and to submit an Expression of Interest for Vivid Sydney 2025, go to www.vividsydney.com