Yarrangobilly River Walk, Kosciuszko National ParkCredit: Destination NSW
Couple enjoying a walk by natural thermal springs in the Yarrongobilly area, Kosciuszko National Park.
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The first ever joint National Parks and Wildlife Service (NPWS) and Destination NSW tourism campaign has been launched, encouraging Australians to ‘find your path’ in the State’s magnificent natural landscapes.
National Parks and Wildlife Service (NPWS) and Destination NSW Credit: National Parks and Wildlife Service (NPWS) and DNSW
National Parks and Wildlife Service (NPWS) and Destination NSW TVC 15s
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National Parks and Wildlife Service (NPWS) and Destination NSW Credit: National Parks and Wildlife Service (NPWS) and DNSW
National Parks and Wildlife Service (NPWS) and Destination NSW TVC 15s
Tomaree Head Summit Walk, Port Stephens Credit: Destination NSW
Couple enjoying the coastal views along Tomaree Head Summit Walk, Port Stephens.
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Tomaree Head Summit Walk, Port Stephens Credit: Destination NSW
Couple enjoying the coastal views along Tomaree Head Summit Walk, Port Stephens.
Minister for Environment James Griffin said the advertising campaign showcases some of the most diverse national parks on the planet.
“From the crystal clear waters of Tomaree National Park, to other-worldly rock formations in the Warrumbungles, Australia’s best snow at Kosciuszko, and ancient cultural landscapes of Mungo and Mutawintji, we are so lucky to have an incredibly diverse range of landscapes right here in our backyard,” Mr Griffin said.
“With more than 890 diverse national parks are reserves, we know that NSW is the national parks capital of Australia, but research suggests that our national parks aren’t quite as well known as parks in other states.
“If you don’t know, you won’t go, so in collaboration with Destination NSW, NPWS has created a campaign to showcase our magnificent national parks to Australia and the world – from our icons to our hidden treasures.
“Our aim is for visitors to fall in love with our spectacular regions, arriving at our national parks as tourists and leaving as conservationists.
“Our national parks aren’t just brimming with natural wonders, they also support 74,000 jobs and contribute $18 billion in visitor expenditure to our economy annually, with 75 per cent of the economic benefits delivered in rural and regional NSW.”
North Durras, Murramarang National Park Credit: Josh Burkinshaw
Woman swimming in the water at North Durras, Murramarang National Park
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North Durras, Murramarang National Park Credit: Josh Burkinshaw
Woman swimming in the water at North Durras, Murramarang National Park
Walls of China, Mungo NP Credit: Destination NSW
Moon lit sky, Walls of China, Mungo National Park, Outback NSW
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Walls of China, Mungo NP Credit: Destination NSW
Moon lit sky, Walls of China, Mungo National Park, Outback NSW
The campaign will reach millions of people as it rolls out across television, digital media, billboards and outdoor media in Victoria, Queensland, the ACT, Sydney and regional NSW from 4 November.
Minister for Tourism Ben Franklin said the first major National Parks and Wildlife Service and Destination NSW campaign aligns with the NSW Government’s ‘Feel New’ brand.
“Our ‘Feel New’ material creates an emotional connection to our State unlike any previous campaign,” Mr Franklin said.
“Visitors to our national parks can bask on sunlit coastlines, walk among World Heritage-listed rainforests, make snow angels atop Australia’s highest mountain, and connect with Country on stunning desert landscapes.
“Tourism is the lifeblood of many regional and rural communities, and our national parks are perfectly positioned to support regional economic recovery and assist communities that have endured drought, bushfires, flooding and a pandemic.”
Mutawintji National Park, Mutawintji Credit: Destination NSW
Couple enjoying a visit to Mutawintji National Park, Mutawintji.
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Mutawintji National Park, Mutawintji Credit: Destination NSW
Couple enjoying a visit to Mutawintji National Park, Mutawintji.
NSW is the ‘National Park State’ of Australia, with 890 spectacular parks and reserves, including the second oldest national park in the world Royal National Park, in Sydney.
Earlier this year, Lonely Planet reported that one of the prevailing trends in travel is the continued surge of interest in hiking.
NSW is one of the best places in the world to hike, and the NSW Government is determined to make it even better, with 755 kilometres of new and upgraded walking and mountain-biking tracks, 61 new or improved picnic and visitor areas, and 36 campground upgrades.
To make sure the experience in NSW national parks is as spectacular as the parks themselves, the NSW Government is delivering the largest investment in national parks history, with $450 million dollars for more than 200 visitor infrastructure projects across the State by 2024.
More News
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
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Destination NSW has teamed up with the popular YouTube channel Yes Theory, with its impressive 9.2 million subscribers, and Qantas, to fulfil 102-year-old San Franciso local, Dorothy Smith’s lifelong dream of visiting Sydney, Australia, completing her remarkable journey to every continent in the world.
Yes Theory producers Ammar Kandil and Staffan Taylor first met Dorothy in October 2024 when they moved into The Redwoods Retirement Village for 48 hours. Moved by Dorothy’s heartfelt regret of not yet reaching her final frontier, Australia, Ammar and Staffan felt compelled to help her complete this remarkable journey.
Reflecting on her motivation to travel and time in Sydney, Dorothy shared, "Travel is important to me because it’s a big world, and each country is different and has something different to offer; I want to see them all and I don’t want to miss anything!
“I loved visiting Sydney; it’s a beautiful city. The people are charming, the food is good, the scenery is just wonderful, and even the weather is nice! We saw the little koala bears, of course the Sydney Opera House, we went to the Botanic Gardens, and the Museum of Contemporary Art, good restaurants, and the lovely Bondi Beach where we got our feet a little wet and the water was really cold! And the people – they are all so nice, and so friendly!”
Sydney Harbour aerial at dawn Credit: Ethan Rohloff; Destination NSW
Sydney Harbour aerial at dawn featuring Royal Botanic Gardens and Mrs Macquarie's Chair, Sydney CBD and Opera House
#feelnewsydney
Sydney Harbour aerial at dawn Credit: Ethan Rohloff; Destination NSW
Sydney Harbour aerial at dawn featuring Royal Botanic Gardens and Mrs Macquarie's Chair, Sydney CBD and Opera House
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
#feelnewsydney
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
A living link to history, Dorothy is more than twice the age of the Sydney Opera House. In 1922, the year she was born, the NSW Government passed the Sydney Harbour Bridge Act, laying the foundation for the construction of the iconic bridge. Today, the Sydney Harbour Bridge stands as a powerful symbol of Australia’s resilience and connection to the world—a fitting backdrop for Dorothy’s own journey of exploration and discovery.
With Qantas’s support, Dorothy embarked on her adventure to Sydney in comfort, and received an exclusive invite to the cock-pit to meet the pilot, before she was warmly welcomed at Sydney Airport with personalised displays and a crowd of Yes Theory fans eager to celebrate her arrival. Her stay at the luxurious Shangri-La Sydney became a “home away from home,” offering Dorothy the chance to wake up to the breathtaking view of the Sydney Opera House—a landmark she had always dreamed of seeing firsthand.
Ammar Kandil, co-founder of Yes Theory, was driven to support her adventure saying, “Dorothy’s story is a powerful reminder that life is meant to be lived to the fullest, and we’re incredibly happy to help her achieve this lifelong dream to visit Sydney and tick of Australia as her seventh and final continent.
“Our mantra is ‘seek discomfort’ and embrace adventure, and Dorothy’s journey truly embodies the spirit of our channel. Her incredible story is set to inspire millions around the world to pursue their own adventures, no matter the obstacles.”
The Rocks, Sydney Credit: Destination NSW
Family exploring The Rocks in Sydney
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The Rocks, Sydney Credit: Destination NSW
Family exploring The Rocks in Sydney
Sydney Luxury Cruise, Sydney Credit: Destination NSW
Sydney Luxury Cruises operates on Sydney Harbour exploring the harbour beaches, waterfront mansions and icons.
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Sydney Luxury Cruise, Sydney Credit: Destination NSW
Sydney Luxury Cruises operates on Sydney Harbour exploring the harbour beaches, waterfront mansions and icons.
Dorothy’s time in Sydney has been nothing short of iconic, filled with experiences that capture the heart of NSW. Her itinerary included:
- An afternoon cruising on Sydney Harbour, marvelling at the iconic Sydney Harbour Bridge and Sydney Opera House
- An up-close encounter with Australian wildlife at WILD LIFE Sydney Zoo in Darling Harbour, where Dorothy met koalas, and even a kangaroo named Dorothy.
- A tour of the Sydney Opera House adding yet another milestone to her journey.
- A visit to the iconic Bondi Beach, where Dorothy enjoyed splashing her feet in the waves and seeing one of the world’s most famous beaches.
And Dorothy’s secret to a long, healthy life? “You have to exercise, you have to eat lots of fruit and vegetables and stay hydrated. And also, FUN! You have to have fun so you’ll stay healthy, and you can also enjoy 102 years! And if there’s anything else you want to try, go ahead and try it!”
To follow Dorothy’s journey and see Sydney through her remarkable perspective, check out Yes Theory’s latest video at youtube.com/@YesTheory.
For inspiration for your own Sydney adventure, visit sydney.com
Australian Wildlife Tour Credit: WILD LIFE Sydney Zoo
Australian Wildlife Tour at WILD LIFE Sydney Zoo
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Australian Wildlife Tour Credit: WILD LIFE Sydney Zoo
Australian Wildlife Tour at WILD LIFE Sydney Zoo
Bondi Beach, Sydney Credit: Destination NSW
The scenic Bondi coastline in Sydney's Eastern Suburbs.
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Bondi Beach, Sydney Credit: Destination NSW
The scenic Bondi coastline in Sydney's Eastern Suburbs.