Sydney Harbour, SydneyCredit: Destination NSW
Scenic views of Sydney Harbour from Mrs Macquarie's Chair, Sydney.
#lovensw #ilovesydney
Make Every Moment Count Credit: Destination NSW
Create unforgettable travel memories in Sydney and NSW.
#lovensw #ilovesydney
Make Every Moment Count Credit: Destination NSW
Create unforgettable travel memories in Sydney and NSW.
NSW is extending an open invitation to New Zealand travellers to cross the Tasman and make lasting memories in Sydney and the regions with a new TV spot launching today.
Make Every Moment Count, created by the NSW Government’s tourism and major events agency Destination NSW, focuses on the meaningful and lasting memories NSW travel provides long after a holiday ends.
NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said NSW was ready to welcome its Trans-Tasman neighbours, and help them to create unforgettable travel memories.
“Prior to the pandemic New Zealanders accounted for approximately 444,000 visitors and $413 million in visitor expenditure for NSW, so it’s fantastic to be welcoming our Kiwi friends back.
“We are confident that this heartfelt campaign, and our strong ties with key partners like Air New Zealand, Qantas and House of Travel, will ensure NSW is front of mind for NZ travellers in the coming months,” Mr Ayres said.
Destination NSW Chief Executive Officer, Steve Cox said the campaign brought to life a diverse range of experiences and activities, through an emotive lens, to reconnect Kiwis with the unique experience of travel to Sydney and NSW.
“New Zealanders are among the most adventurous in the world – we know they are keen to return to Sydney and NSW to reconnect with family and friends and partners, to make up for lost time and create memories that last forever.
“NSW is the most diverse state in Australia and we can’t wait to show our NZ neighbours what’s new, what they’ve been missing and the NSW and Sydney they haven’t yet discovered. There’s never been more to see and do from the world’s most successful stage production, Hamilton, to visiting a natural attraction like the World Heritage-listed Blue Mountains, soaking up the sights of Sydney, or getting off the beaten track with a road trip to go surfing, hiking or explore the Outback,” Mr Cox said.
New Zealand is the first international market where the campaign will roll out, with more than $1.04 million invested across an integrated plan which includes TV advertising, social media, digital and YouTube, as well as cooperative marketing campaigns with Air New Zealand, Qantas Airways and key retail partners.
See here for the full media release.
More News
Golden Century at Crown SydneyCredit: Crown Sydney
Along with signature dishes and live seafood from the tanks, Golden Century will also bring back their famed yum cha offering when they return in 2025 at Crown Sydney.
#feelnewsydney
The Unpack ’25 report by Expedia, Wotif and Stayz has revealed 63 per cent of travellers are interested in booking an Australian hotel with a notable dining experience in 2025.
Hotels are responding with new restaurant openings featuring well-known chefs and seasonal menus that rival standalone fine dining establishments.
Unpack '25's research found 32 per cent of Australians say that a changing seasonal menu would make them more likely to book a hotel, while 30 per cent say restaurant tables reserved exclusively for guests would also make them more likely to book.
A slew of new restaurants are opening at Sydney hotels over summer.
Kiln, Ace Hotel Sydney Credit: Anson Smart
Kiln, the new restaurant from Chef Mitch Orr is a rooftop dining destination crowning the recently opened, Ace Hotel Sydney.
#feelnewsydney
Kiln, Ace Hotel Sydney Credit: Anson Smart
Kiln, the new restaurant from Chef Mitch Orr is a rooftop dining destination crowning the recently opened, Ace Hotel Sydney.
Ace Hotel Sydney's Kiln restaurant opened this week, featuring a menu by Beau Clugston. Born and raised in Sawtell, Kiln marks the chef's debut in Australia after spending the past two decades cooking abroad in London and Copenhagen, at restaurants including Gordon Ramsay’s Claridges and Maze and René Redzepi's noma.
In 2018, Mr Clugston opened his seafood restaurant ILUKA in the heart of Copenhagen, which landed a spot on World's 50 Best Discovery List and was awarded both Restaurant of the Year and Dish of the Year in Denmark's Weekendavisen in 2022.
Kiln’s wood-fired grill emits a scent reminiscent of the Australian bush. Leeks arrive to the table smouldering in paperbark, which is unwrapped and then eaten with cheese, finger lime and lovage; prawns are skewered by eucalyptus leaves and served with a native green paste and strawberry gum; while pork neck is slow cooked in seaweed and grilled over the fire, then served with a kelp, mussel and karkalla sauce.
A new Basque-inspired bar and restaurant has opened at Accor's Hotel Woolstore 1888 in Pyrmont. Percy features a pinxtos menu created by executive chef Eli Lozada (formerly Rockpool Dining Group) and chef Rosy Scatigna, (ex-Lume in Milan and Shell House Sydney).
The Eve Hotel, Surry Hills, Sydney Credit: The Eve Hotel, Sydney
Rooftop garden with pool at The Eve Hotel, Sydney
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The Eve Hotel, Surry Hills, Sydney Credit: The Eve Hotel, Sydney
Rooftop garden with pool at The Eve Hotel, Sydney
The Eve Hotel in Surry Hills has welcomed a new rooftop restaurant called Lottie by Liquid & Larder, the team behind Bistecca and The Gidley.
The contemporary Mexican restaurant and mezcaleria is located next to the hotel's rooftop pool, with a menu that focuses on the authentic flavours of Mexico created with fresh Australian produce.
Golden Century at Crown Sydney will open during Lunar New Year, ahead of its grand opening in early February. The restaurant will reprise the menu from its original location in Sussex Street. Along with signature dishes and live seafood from the tanks, it will also bring back its famed yum cha offering.
Golden Century at Crown Sydney Credit: Crown Sydney
Along with signature dishes and live seafood from the tanks, Golden Century will also bring back their famed yum cha offering when they return in 2025 at Crown Sydney.
#feelnewsydney
Golden Century at Crown Sydney Credit: Crown Sydney
Along with signature dishes and live seafood from the tanks, Golden Century will also bring back their famed yum cha offering when they return in 2025 at Crown Sydney.
Alessandro Pavoni from Ormeggio at the Spit has opened Cibaria Manly at the Manly Pacific Hotel. The restaurant features a braceria (grill), forneria (bakery), spaghetteria (pasta bar), gelateria (gelato) counter and pizzeria.
The Cibaria offering goes from café-style morning eats through to aperitivo and casual dinners, alongside a private dining room and rooftop terrace for events. Ormeggio’s head chef Gianmarco Pardini is leading the kitchen.