Sydney Harbour, SydneyCredit: Destination NSW
Scenic views of Sydney Harbour from Mrs Macquarie's Chair, Sydney.
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Make Every Moment Count Credit: Destination NSW
Create unforgettable travel memories in Sydney and NSW.
#lovensw #ilovesydney
Make Every Moment Count Credit: Destination NSW
Create unforgettable travel memories in Sydney and NSW.
NSW is extending an open invitation to New Zealand travellers to cross the Tasman and make lasting memories in Sydney and the regions with a new TV spot launching today.
Make Every Moment Count, created by the NSW Government’s tourism and major events agency Destination NSW, focuses on the meaningful and lasting memories NSW travel provides long after a holiday ends.
NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said NSW was ready to welcome its Trans-Tasman neighbours, and help them to create unforgettable travel memories.
“Prior to the pandemic New Zealanders accounted for approximately 444,000 visitors and $413 million in visitor expenditure for NSW, so it’s fantastic to be welcoming our Kiwi friends back.
“We are confident that this heartfelt campaign, and our strong ties with key partners like Air New Zealand, Qantas and House of Travel, will ensure NSW is front of mind for NZ travellers in the coming months,” Mr Ayres said.
Destination NSW Chief Executive Officer, Steve Cox said the campaign brought to life a diverse range of experiences and activities, through an emotive lens, to reconnect Kiwis with the unique experience of travel to Sydney and NSW.
“New Zealanders are among the most adventurous in the world – we know they are keen to return to Sydney and NSW to reconnect with family and friends and partners, to make up for lost time and create memories that last forever.
“NSW is the most diverse state in Australia and we can’t wait to show our NZ neighbours what’s new, what they’ve been missing and the NSW and Sydney they haven’t yet discovered. There’s never been more to see and do from the world’s most successful stage production, Hamilton, to visiting a natural attraction like the World Heritage-listed Blue Mountains, soaking up the sights of Sydney, or getting off the beaten track with a road trip to go surfing, hiking or explore the Outback,” Mr Cox said.
New Zealand is the first international market where the campaign will roll out, with more than $1.04 million invested across an integrated plan which includes TV advertising, social media, digital and YouTube, as well as cooperative marketing campaigns with Air New Zealand, Qantas Airways and key retail partners.
See here for the full media release.
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Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
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Destination NSW has teamed up with the popular YouTube channel Yes Theory, with its impressive 9.2 million subscribers, and Qantas, to fulfil 102-year-old San Franciso local, Dorothy Smith’s lifelong dream of visiting Sydney, Australia, completing her remarkable journey to every continent in the world.
Yes Theory producers Ammar Kandil and Staffan Taylor first met Dorothy in October 2024 when they moved into The Redwoods Retirement Village for 48 hours. Moved by Dorothy’s heartfelt regret of not yet reaching her final frontier, Australia, Ammar and Staffan felt compelled to help her complete this remarkable journey.
Reflecting on her motivation to travel and time in Sydney, Dorothy shared, "Travel is important to me because it’s a big world, and each country is different and has something different to offer; I want to see them all and I don’t want to miss anything!
“I loved visiting Sydney; it’s a beautiful city. The people are charming, the food is good, the scenery is just wonderful, and even the weather is nice! We saw the little koala bears, of course the Sydney Opera House, we went to the Botanic Gardens, and the Museum of Contemporary Art, good restaurants, and the lovely Bondi Beach where we got our feet a little wet and the water was really cold! And the people – they are all so nice, and so friendly!”
Sydney Harbour aerial at dawn Credit: Ethan Rohloff; Destination NSW
Sydney Harbour aerial at dawn featuring Royal Botanic Gardens and Mrs Macquarie's Chair, Sydney CBD and Opera House
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Sydney Harbour aerial at dawn Credit: Ethan Rohloff; Destination NSW
Sydney Harbour aerial at dawn featuring Royal Botanic Gardens and Mrs Macquarie's Chair, Sydney CBD and Opera House
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
#feelnewsydney
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
A living link to history, Dorothy is more than twice the age of the Sydney Opera House. In 1922, the year she was born, the NSW Government passed the Sydney Harbour Bridge Act, laying the foundation for the construction of the iconic bridge. Today, the Sydney Harbour Bridge stands as a powerful symbol of Australia’s resilience and connection to the world—a fitting backdrop for Dorothy’s own journey of exploration and discovery.
With Qantas’s support, Dorothy embarked on her adventure to Sydney in comfort, and received an exclusive invite to the cock-pit to meet the pilot, before she was warmly welcomed at Sydney Airport with personalised displays and a crowd of Yes Theory fans eager to celebrate her arrival. Her stay at the luxurious Shangri-La Sydney became a “home away from home,” offering Dorothy the chance to wake up to the breathtaking view of the Sydney Opera House—a landmark she had always dreamed of seeing firsthand.
Ammar Kandil, co-founder of Yes Theory, was driven to support her adventure saying, “Dorothy’s story is a powerful reminder that life is meant to be lived to the fullest, and we’re incredibly happy to help her achieve this lifelong dream to visit Sydney and tick of Australia as her seventh and final continent.
“Our mantra is ‘seek discomfort’ and embrace adventure, and Dorothy’s journey truly embodies the spirit of our channel. Her incredible story is set to inspire millions around the world to pursue their own adventures, no matter the obstacles.”
The Rocks, Sydney Credit: Destination NSW
Family exploring The Rocks in Sydney
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The Rocks, Sydney Credit: Destination NSW
Family exploring The Rocks in Sydney
Sydney Luxury Cruise, Sydney Credit: Destination NSW
Sydney Luxury Cruises operates on Sydney Harbour exploring the harbour beaches, waterfront mansions and icons.
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Sydney Luxury Cruise, Sydney Credit: Destination NSW
Sydney Luxury Cruises operates on Sydney Harbour exploring the harbour beaches, waterfront mansions and icons.
Dorothy’s time in Sydney has been nothing short of iconic, filled with experiences that capture the heart of NSW. Her itinerary included:
- An afternoon cruising on Sydney Harbour, marvelling at the iconic Sydney Harbour Bridge and Sydney Opera House
- An up-close encounter with Australian wildlife at WILD LIFE Sydney Zoo in Darling Harbour, where Dorothy met koalas, and even a kangaroo named Dorothy.
- A tour of the Sydney Opera House adding yet another milestone to her journey.
- A visit to the iconic Bondi Beach, where Dorothy enjoyed splashing her feet in the waves and seeing one of the world’s most famous beaches.
And Dorothy’s secret to a long, healthy life? “You have to exercise, you have to eat lots of fruit and vegetables and stay hydrated. And also, FUN! You have to have fun so you’ll stay healthy, and you can also enjoy 102 years! And if there’s anything else you want to try, go ahead and try it!”
To follow Dorothy’s journey and see Sydney through her remarkable perspective, check out Yes Theory’s latest video at youtube.com/@YesTheory.
For inspiration for your own Sydney adventure, visit sydney.com
Australian Wildlife Tour Credit: WILD LIFE Sydney Zoo
Australian Wildlife Tour at WILD LIFE Sydney Zoo
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Australian Wildlife Tour Credit: WILD LIFE Sydney Zoo
Australian Wildlife Tour at WILD LIFE Sydney Zoo
Bondi Beach, Sydney Credit: Destination NSW
The scenic Bondi coastline in Sydney's Eastern Suburbs.
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Bondi Beach, Sydney Credit: Destination NSW
The scenic Bondi coastline in Sydney's Eastern Suburbs.