Sydney Harbour, SydneyCredit: Destination NSW
Sun setting over the Sydney Opera House and the Sydney Harbour Bridge, Sydney.
#lovensw #ilovesydney
Media Centre Sizzle Reel Credit: Destination NSW
Destination NSW's NEW Media Centre will give media and content creators access to more than 30,000 images, videos, B-roll, press releases and editorial-ready content about Sydney and New South Wales.
#lovensw #newsouthwales #Ilovesydney
Media Centre Sizzle Reel Credit: Destination NSW
Destination NSW's NEW Media Centre will give media and content creators access to more than 30,000 images, videos, B-roll, press releases and editorial-ready content about Sydney and New South Wales.
Destination NSW has launched a new Media Centre to support every professional publishing and content creation need, providing access to the latest travel and tourism news and the largest collection of content assets of any tourism body in the world*. From today, media and content creators can discover more than 30,000 images, videos, B-roll, press releases and editorial-ready content about Sydney and New South Wales.
NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, said the media play an important role in influencing travellers to visit NSW and the new website was key to fueling story placements to motivate prospective holidaymakers.
“We want to inspire the world to visit NSW, and providing media with access to the latest information and a huge selection of easy-to-download editorial photos, videos and story ideas will create opportunities to keep our beautiful destinations and world-class visitor experiences in the spotlight,” Minister Ayres said.
Developed to meet the criteria of a range of media and content creators from the world’s leading media outlets and content platforms, the magazine-style interface delivers an easy and intuitive user experience, and aims to deliver news and emerging NSW travel trends first, before any other publisher.
Destination NSW CEO Steve Cox said Destination NSW’s Media Centre provides best-in-class technology and was developed with its primary users in mind to deliver media professionals with access to high-quality assets via an immersive platform.
“The Destination NSW Media Centre is the ultimate digital resource for content creators. Its functionality and content have been shaped by media and content professionals and importantly, to support Destination NSW initiatives to grow the NSW visitor economy for the benefit of our industry and operators,” Mr Cox said.
“Our new Media Centre is an integral part of our activity to ensure its future growth by providing media with what they need to keep producing stories about NSW at the click of a button,” Mr Cox Said.
Key features of the Destination NSW Media Centre include:
-
Access and instant download capability from 30,000 high quality images, video and inspirational editorial content features, as well as breaking news on Sydney and NSW’s visitor economy, product and experiences.
-
Progressive Web App technology providing a seamless and immersive user experience including elegant mobile and desktop interface, opt-in notifications and amazingly fast load times.
-
Instant sign-up approval, allowing instant access to automatic channel-optimised content.
-
Secure, cloud-based system with assets available from any device 24/7.
-
Intuitive, easy to use search and filters allowing users to find based on interest area, experience, region, by duration or date.
Lookatme, one of Australia’s leading digital asset management experts and creators of websites for Virgin Airlines Australia, Australian Geographic and Wine Australia, developed the site for Destination NSW, while editorial content was curated and developed by Journeyism’s Mark Sariban, former Travel Editor at Vogue Australia and Sarah Reid, Australian Society of Travel Writer’s Travel Writer of the Year 2020 and Specialist Travel Writer of the Year 2021 at the Travel Media Awards in the UK.
*Based on extensive research by Lookatme, comparing State and National Tourism Boards media centres globally.
See here for full media release.
More News
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
#feelnewsydney
Destination NSW has teamed up with the popular YouTube channel Yes Theory, with its impressive 9.2 million subscribers, and Qantas, to fulfil 102-year-old San Franciso local, Dorothy Smith’s lifelong dream of visiting Sydney, Australia, completing her remarkable journey to every continent in the world.
Yes Theory producers Ammar Kandil and Staffan Taylor first met Dorothy in October 2024 when they moved into The Redwoods Retirement Village for 48 hours. Moved by Dorothy’s heartfelt regret of not yet reaching her final frontier, Australia, Ammar and Staffan felt compelled to help her complete this remarkable journey.
Reflecting on her motivation to travel and time in Sydney, Dorothy shared, "Travel is important to me because it’s a big world, and each country is different and has something different to offer; I want to see them all and I don’t want to miss anything!
“I loved visiting Sydney; it’s a beautiful city. The people are charming, the food is good, the scenery is just wonderful, and even the weather is nice! We saw the little koala bears, of course the Sydney Opera House, we went to the Botanic Gardens, and the Museum of Contemporary Art, good restaurants, and the lovely Bondi Beach where we got our feet a little wet and the water was really cold! And the people – they are all so nice, and so friendly!”
Sydney Harbour aerial at dawn Credit: Ethan Rohloff; Destination NSW
Sydney Harbour aerial at dawn featuring Royal Botanic Gardens and Mrs Macquarie's Chair, Sydney CBD and Opera House
#feelnewsydney
Sydney Harbour aerial at dawn Credit: Ethan Rohloff; Destination NSW
Sydney Harbour aerial at dawn featuring Royal Botanic Gardens and Mrs Macquarie's Chair, Sydney CBD and Opera House
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
#feelnewsydney
Dorothy Smith & Yes Theory, Sydney Credit: Bluesfest
102-year-old visits Sydney and officially completes her seven-continent lifelong dream
A living link to history, Dorothy is more than twice the age of the Sydney Opera House. In 1922, the year she was born, the NSW Government passed the Sydney Harbour Bridge Act, laying the foundation for the construction of the iconic bridge. Today, the Sydney Harbour Bridge stands as a powerful symbol of Australia’s resilience and connection to the world—a fitting backdrop for Dorothy’s own journey of exploration and discovery.
With Qantas’s support, Dorothy embarked on her adventure to Sydney in comfort, and received an exclusive invite to the cock-pit to meet the pilot, before she was warmly welcomed at Sydney Airport with personalised displays and a crowd of Yes Theory fans eager to celebrate her arrival. Her stay at the luxurious Shangri-La Sydney became a “home away from home,” offering Dorothy the chance to wake up to the breathtaking view of the Sydney Opera House—a landmark she had always dreamed of seeing firsthand.
Ammar Kandil, co-founder of Yes Theory, was driven to support her adventure saying, “Dorothy’s story is a powerful reminder that life is meant to be lived to the fullest, and we’re incredibly happy to help her achieve this lifelong dream to visit Sydney and tick of Australia as her seventh and final continent.
“Our mantra is ‘seek discomfort’ and embrace adventure, and Dorothy’s journey truly embodies the spirit of our channel. Her incredible story is set to inspire millions around the world to pursue their own adventures, no matter the obstacles.”
The Rocks, Sydney Credit: Destination NSW
Family exploring The Rocks in Sydney
#feelnewsydney
The Rocks, Sydney Credit: Destination NSW
Family exploring The Rocks in Sydney
Sydney Luxury Cruise, Sydney Credit: Destination NSW
Sydney Luxury Cruises operates on Sydney Harbour exploring the harbour beaches, waterfront mansions and icons.
#feelnewsydney
Sydney Luxury Cruise, Sydney Credit: Destination NSW
Sydney Luxury Cruises operates on Sydney Harbour exploring the harbour beaches, waterfront mansions and icons.
Dorothy’s time in Sydney has been nothing short of iconic, filled with experiences that capture the heart of NSW. Her itinerary included:
- An afternoon cruising on Sydney Harbour, marvelling at the iconic Sydney Harbour Bridge and Sydney Opera House
- An up-close encounter with Australian wildlife at WILD LIFE Sydney Zoo in Darling Harbour, where Dorothy met koalas, and even a kangaroo named Dorothy.
- A tour of the Sydney Opera House adding yet another milestone to her journey.
- A visit to the iconic Bondi Beach, where Dorothy enjoyed splashing her feet in the waves and seeing one of the world’s most famous beaches.
And Dorothy’s secret to a long, healthy life? “You have to exercise, you have to eat lots of fruit and vegetables and stay hydrated. And also, FUN! You have to have fun so you’ll stay healthy, and you can also enjoy 102 years! And if there’s anything else you want to try, go ahead and try it!”
To follow Dorothy’s journey and see Sydney through her remarkable perspective, check out Yes Theory’s latest video at youtube.com/@YesTheory.
For inspiration for your own Sydney adventure, visit sydney.com
Australian Wildlife Tour Credit: WILD LIFE Sydney Zoo
Australian Wildlife Tour at WILD LIFE Sydney Zoo
null
Australian Wildlife Tour Credit: WILD LIFE Sydney Zoo
Australian Wildlife Tour at WILD LIFE Sydney Zoo
Bondi Beach, Sydney Credit: Destination NSW
The scenic Bondi coastline in Sydney's Eastern Suburbs.
#feelnewsydney
Bondi Beach, Sydney Credit: Destination NSW
The scenic Bondi coastline in Sydney's Eastern Suburbs.