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Love it like you mean it, Sydney

Captain Cook Cruises, Sydney HarbourCREDIT: Destination NSW

Get out and explore the world famous harbour city.

#lovensw #ilovesydney

Love it like you
mean it, Sydney

Captain Cook Cruises, Sydney Harbour CREDIT: Destination NSW

Get out and explore the world famous harbour city.

#lovensw #ilovesydney

Hashtags #lovensw #ilovesydney

Love it Like You Mean It CREDIT: Destination NSW

Calling all Sydneysiders to love Sydney like they mean it.

#ilovesydney

Love it Like You Mean It CREDIT: Destination NSW

Calling all Sydneysiders to love Sydney like they mean it.

#ilovesydney

Destination NSW has launched a brand-new television commercial for Sydney, urging Sydneysiders to get out and support local businesses, as part of its $2.5 million Sydney Love It Like You Mean It multi-channel marketing campaign.

The campaign, which was created entirely in-house by Destination NSW, was designed as a bold rally cry to Sydneysiders to play their role in driving the recovery of Sydney businesses impacted by COVID by dining out, visiting an attraction, museum or gallery, going shopping or enjoying a ‘playcation’.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the NSW Government was committed to restoring vibrancy to Greater Sydney and helping businesses impacted by COVID-19 quickly get back on track. 

“The more Sydneysiders who book a multi-day staycation in the city, or get out and enjoy a meal, a performance, indulge in retail therapy or visit the many attractions, the faster business confidence will be restored, as those tills start ringing again,” Mr Ayres said.

Destination NSW Chief Executive Officer, Steve Cox said that Sydney businesses still need locals to assist in their recovery given the ongoing impact of travel restrictions.

“There are so many reasons to love Sydney and to do so in a COVID-safe way. There’s never been a better time to rediscover places you haven’t been to for some time or discover something or somewhere new and help keep businesses open and people in jobs,” Mr Cox said. 

“The amazing waterfront views, award-winning bars and restaurants, and iconic attractions that make the city a must-visit global destination are still here and ready for Sydneysiders to enjoy. Let’s get out there, support our local businesses and show our city some love.”

See here for the full media release. 

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