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NSW TOURISM TOWNS WIN NATIONAL CROWNS

Bendooley Estate, BerrimaCREDIT: Destination NSW

Autumn at Bendooley Estate, Berrima.

#lovensw #newsouthwales

NSW TOURISM TOWNS
WIN NATIONAL CROWNS

Bendooley Estate, Berrima CREDIT: Destination NSW

Autumn at Bendooley Estate, Berrima.

#lovensw #newsouthwales

Hashtags #lovensw #newsouthwales

The NSW Tourism Industry Council is honoured that Mudgee and Berrima have each won the prestigious gold medal at the inaugural 2021 Australian Top Tourism Town Awards, announced by the Hon Dan Tehan MP, Minister for Trade, Tourism, and Investment.

In these coveted awards, tourism towns from across Australia compete for the honour of being named Australia’s Top Tourism Town.

  • Berrima, the historic town located in the Southern Highlands claimed the Gold Medal for the Small Tourism Town (population under 5000)
  • Mudgee, a leading food and wine destination claimed the Gold Medal as Australia’s Top Tourism Town, (population over 5000)

“The Top Tourism Town Awards celebrate the unwavering spirit of these communities and demonstrates the true value of the visitor economy to these towns,” said NSW Tourism Industry Council Executive Manager, Greg Binskin.

“It’s a testament to the resilience of these towns, that have borne the impact of travel restrictions and border closures, to be proud of what they offer to visitors and the important role the visitor economy plays to provide social and economic benefits to these regional communities,” Mr Binskin said.

“These Awards are all about community collaboration. Groups such as Local Chambers of Commerce, Tourism Associations, Councils and Visitor Information Centres have all come together to showcase their town as a tourism destination worth celebrating.

“The process was highly competitive with inspiring editorial, images and video content accompanied by a compelling 3–4 day itinerary essential to be a Top Tourism Town winner.

“It has been a pleasure to collaborate, guide and work with these destinations to ensure NSW had the best chance of winning gold.

“Berrima and Mudgee have a tremendous offering for visitors, and we knew they would be competitive. This clean sweep is a dream result.

“It’s recognition of the enormous work done by regional towns to attract visitors, all in support of their local businesses and economies, and today is the acknowledgement and reward of that work.

“These awards, along with the easing of restrictions and the release of our state’s ‘Feel New’ destination marketing campaign, show that confidence is returning to the NSW visitor economy,” Mr Binskin said.

About NSW Tourism Industry Council

Powered by Business NSW, the NSW Tourism Industry Council helps businesses operating in the Visitor Economy maximise their potential to ensure New South Wales remains the number one tourism destination in Australia.

Media enquiries: Greg Binskin - 0412 280 154

Top Tourism Town Award 

GOLD - Mudgee, NSW 

SILVER - Noosa, QLD

BRONZE - New Norfolk, TAS

Small Tourism Town Award 

GOLD - Berrima, NSW 

SILVER - Port Fairy, VIC

BRONZE - Stanley, TAS

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