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NSW SUCCESS STORIES-NECTAR COLD PRESSED

Nectar Cold Pressed, BrookvaleCREDIT: Nectar Cold Pressed

Nectar Cold Pressed has been cold pressing 100% Australian fruit and vegetables since 2014.

#lovensw #ilovesydney

NSW SUCCESS STORIES-NECTAR
COLD PRESSED

Nectar Cold Pressed, Brookvale CREDIT: Nectar Cold Pressed

Nectar Cold Pressed has been cold pressing 100% Australian fruit and vegetables since 2014.

#lovensw #ilovesydney

Hashtags #lovensw #ilovesydney

When lockdown first landed in 2020, Jacinta McCombe, owner of Nectar Cold Pressed, cleverly turned her cold-pressed juice factory into a hand sanitiser bottling line. In 2021 McCombe has once again proved that necessity is the mother of invention, growing her business by launching a new juice range designed to be mixed with spirits – perfect for the at-home cocktail trend. Nectar Cold Pressed has recorded a growth of 75 per cent in the retail market compared to pre-lockdown figures, as well as a 50 per cent increase in overall profit. 

MIXA is a line of 100 per cent Australian cold pressed juice that can be paired with a variety of spirits. Available at Dan Murphy's, MIXA is just one avenue that McCombe pursued to keep her small business, not only ticking, but expanding this year. And it’s all thanks to the lessons learnt in 2020. 

“Lockdown this time was a little different for us,” explains McCombe. “We had already started to branch out a little and move away from just the foodservice industry. We got involved with the online offerings more and were really able to drive sales of Nectar Cold Pressed through the online platforms.” 

Pre-pandemic, Nectar’s main revenue stream was via distribution to local cafes and restaurants ⁠— a source that quickly dried up when businesses were forced to close during the 2020 lockdown. This time round, on the back of existing relationships, Nectar Cold Pressed was able to establish collaborations with the likes of Harris Farm, Bundle Fresh, Organic Scarecrow and, of course, Dan Murphy's, keeping its juices widely available to consumers through online sales. Nectar also partnered with Juice Kick Start, which offers clean juice programs to help reset health. 

Nectar Cold Pressed, Brookvale CREDIT: Nectar Cold Pressed

Nectar Cold Pressed has been cold pressing 100% Australian fruit and vegetables since 2014.

#lovensw #ilovesydney

Nectar Cold Pressed, Brookvale CREDIT: Nectar Cold Pressed

Nectar Cold Pressed has been cold pressing 100% Australian fruit and vegetables since 2014.

#lovensw #ilovesydney

“Partnering with businesses that have a like-minded audience [has] allowed us to get Nectar Cold Pressed on people’s doorsteps in addition to their local cafe ⁠— if they remained open ⁠— throughout the lockdown,” says McCombe.“This was a move that we identified last year after the first lockdown as we didn’t want to have all of our ‘eggs in one basket’.” 

Established in 2014, Nectar Cold Pressed produces 100 per cent Australian fruit and vegetable juices that are free of preservatives, additives and heat pasteurisation. As for MIXA, there are four flavours in the range, each perfectly balanced to combine easily with your favourite spirit or sparkling water. Just pour and shake to enjoy amazing cocktails, including margaritas and mojitos. Since launching, the success of MIXA has continued to grow, with sales figures now double that of pre-lockdown numbers.  

McCombe is elbow-deep in product development with a new range, slated for a 2022 release, incorporating ingredients that are high in vitamins and probiotics, and beneficial for the body. 

nectarcoldpressed.com.au 
Facebook: www.facebook.com/nectarcoldpressed 
Instagram: www.instagram.com/nectarcoldpressed 

For more information on things to see and do in Sydney go to www.sydney.com.   

Share your favourite holidays in Sydney and NSW on social media using @sydney #ilovesydney @visitnsw #lovensw.   

The NSW Government via Destination NSW is sharing a series of NSW Success Stories – businesses of all types that have adapted their offerings to face the current environment and continue serving their community with a fresh approach and shining success. These innovative initiatives are nothing short of inspiring.   

Nectar Cold Pressed, Brookvale CREDIT: Nectar Cold Pressed

Nectar Cold Pressed has been cold pressing 100% Australian fruit and vegetables since 2014.

#lovensw #ilovesydney

Nectar Cold Pressed, Brookvale CREDIT: Nectar Cold Pressed

Nectar Cold Pressed has been cold pressing 100% Australian fruit and vegetables since 2014.

#lovensw #ilovesydney

MORE INSPIRATIONAL STORIES

MORE INSPIRATIONAL STORIES

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